Fabric Tape Measure Holder

I bought one of those fabric tape measures a while back because they are fantastically useful for measuring oddly shaped things or perimeters. The problem is that they get tangled and bent faster than a neatly coiled pile of usb cables.

This device has a few features that I think are nice:
1. It has a slot in it at an angle so that you can easily slide one end of the tape in and start coiling.
2. There are two dimples in the side, this lets you hold it between your thumb and forefinger whic