Black Rocket

Genuity’s Black Rocket was a notable product from the dot-com era, introduced around 2000. It was a robust platform designed to help businesses create, deploy, and manage sophisticated eCommerce websites and other online applications. Targeted at medium to large enterprises, the service was quite expensive, starting at $25,000 per month.The Black Rocket gained attention partly due to its unique and somewhat mysterious advertising campaign, which included a TV commercial that focused more on brand image than on explaining the product itself. Unfortunately, like many companies from that time, Genuity didn’t survive the dot-com crash and eventually went out of business.