Cap Bag Clip

The primary goal of the new product is to allow users to maintain the quality of food in a plastic bag for longer period of time after opening the bag more conveniently. The targeted user group of this product is food lovers, regardless of age or gender, particularly with a strong preference for foods packaged in plastic bag including bag chips and frozen food. After the users open the food bag, quality of the content contained degrades as the storage period increases. The reason for this quality degradation can be deduced as exposure to air. Thus, the user group has a need to seal the opening of the bag to maintain the food quality. Despite the original product’s achievement of the fundamental design goal of sealing the opening of the plastic bag, the original product lack convenience. As mentioned, to reach for the content, the whole product(clip) has to be removed off the bag. Hence, I aim to modify it so that users can reach the food in the bag using the clip attached to the bag. M