LIGHT DUTY Logo

Step right up, folks, step right up! Gather ‘round and let me ask you a simple question: Are you tired? Of course you are! You look at the road today and what do you see? You see "Heavy Duty." You see "Super Duty." And I ask you—do you want a heavy day? Do you need a super amount of responsibility? NO! That sounds simply exhausting!Why break your back when you can barely lift a finger? I’m not here to sell you a machine that can tow a mountain; I’m here to sell you the honest truth! Do we have Heavy Duty? ABSOLUTELY NOT! That implies sweat! Do we have Super Duty? NO! Who are you trying to impress, Superman?We present to you the pinnacle of leisure-based engineering: LIGHT DUTY.Feast your eyes on this badge! We took that rugged, aggressive, earth-moving font you know and love, and we civilized it! We took those wide letters and stacked them into a sensible, compact square. Why? Because we don't need to hog the whole bumper to make a statement!This badge tells the wor