Unwrapped

Toolkit to improve packagings.

Panoramica del Progetto

The purpose of this project is to improve the experience while using products from Harry’s and Wasa for blind, limited dexterity, but also no disability people. We identify different issues with the help of two people with disabilities : visibility of products information - description, price, composition -, understanding and practicality of the opening/closing system,...
System of easy opening and closing bags: the consumer can easily identify the tears at the top of the bag and take off the twist tie. This twist tie, bigger than the ones usually used, allows an easy grip. Finally, to close it you just have to wrap it. Clarity of the information: a graphic charter show clearly the information that guide the user in his purchase and later, in his meal. Information: a QR code on the packagings and the website make essential informations audible on your device.
The packagings are made to be the simplest as possible. We applied th